Smurf Pins are Here!

Landmark Theatres are selling Papa Smurf and Smurfette Variety Gold Heart Pins for the month of April. Visit a Landmark Theatre or contact us at or purchase online through paypal to purchase your pins.

Smurf pins are selling for $3.00 each.

Variety Gold Heart Pins

Variety Alberta sells the gold heart pins for $5.00 each.

Scroll through the carousel to see the variety pins created throughout the years. You can purchase a pin by either:

  • Print and fill out the online order form and mailing it with your cheque or money order; or

  • Print and fill out the online form and email it to and pay through a paypal account (see shopping cart icon below).

With either option, we will ship your order as soon as we receive payment.

**NOTE: For orders $25.00 or over, Variety Alberta will pay the shipping and handling fees. For orders under $25.00 please add $2.00 to the final order to cover mailing costs.


To pay with a pay pal account, click on the cart below to purchase your pins.

Watch more trailers below to see how Variety Gold Pins are helping children with disabilities in need.

Princess Diana wearing a Variety Gold Heart pin while visiting the Great Ormond street hospital for sick children.

Variety Gold Heart Pin Campaign

The Variety Gold Heart Pin campaign has been running for over 20 years to help raise money for children needing extra support. The Gold Heart Pin Campaign is an International initiative, and the gold heart pins have become collectible items.